Example of working with client problems
Posted: Sun Jan 12, 2025 5:03 am
Let's consider how to effectively cope with needs using the example of promoting a web resource. The company has its own website, but no one is working on it. Therefore, it cannot be considered a working tool for attracting customers; it does not contribute to increasing sales or making a profit. The head of the company is visited by the manager of an advertising agency. He suggests optimizing the site so that it can become an effective sales channel.
The manager identifies the client's pain points:
— What is the main purpose of creating the site?
— How much resources, time and effort do you spend on maintaining it?
The client may respond that uruguay phone data the site was developed to attract customers, increase the company's visibility, but the team does not have specialists capable of ensuring its optimization. The client considers it unnecessary to look for and hire a new person to solve this problem.
Example of working with client problems
Source: shutterstock.com
It turns out that the client's main problem is the presence of a tool that does not perform the functions of attracting clients, and the business owner's fear of unjustified costs, lack of time to solve this problem. The manager focuses on this pain point:
— Who previously managed the site?
— What were the results of this specialist’s work?
— How many additional clients did you plan to attract through the site?
— What profit did you expect to receive with the increase in the flow of visitors?
— How long was the site in the active development stage?
— What feelings did the results of the web resource evoke in you?
Most likely, the client will answer that the site was initially managed by an administrator, but he was fired due to low efficiency. The web resource became inactive.
The manager identifies the client’s individual wishes:
— How would you manage the profits if your site functioned as you planned?
Most likely, the owner has certain dreams, for example, to buy a new car or organize a trip with the family to the sea.
The manager briefly explains how the online agency works effectively, highlighting the services offered, and backs up his words with specific data. A good accent in his presentation will be a comparison of the agency's service costs and expected profit. This can be confirmed by formulas or examples of successful cooperation with other clients. In conclusion, it is worth reminding about personal benefit: "The income you receive in the first months can be invested in your drea
The manager identifies the client's pain points:
— What is the main purpose of creating the site?
— How much resources, time and effort do you spend on maintaining it?
The client may respond that uruguay phone data the site was developed to attract customers, increase the company's visibility, but the team does not have specialists capable of ensuring its optimization. The client considers it unnecessary to look for and hire a new person to solve this problem.
Example of working with client problems
Source: shutterstock.com
It turns out that the client's main problem is the presence of a tool that does not perform the functions of attracting clients, and the business owner's fear of unjustified costs, lack of time to solve this problem. The manager focuses on this pain point:
— Who previously managed the site?
— What were the results of this specialist’s work?
— How many additional clients did you plan to attract through the site?
— What profit did you expect to receive with the increase in the flow of visitors?
— How long was the site in the active development stage?
— What feelings did the results of the web resource evoke in you?
Most likely, the client will answer that the site was initially managed by an administrator, but he was fired due to low efficiency. The web resource became inactive.
The manager identifies the client’s individual wishes:
— How would you manage the profits if your site functioned as you planned?
Most likely, the owner has certain dreams, for example, to buy a new car or organize a trip with the family to the sea.
The manager briefly explains how the online agency works effectively, highlighting the services offered, and backs up his words with specific data. A good accent in his presentation will be a comparison of the agency's service costs and expected profit. This can be confirmed by formulas or examples of successful cooperation with other clients. In conclusion, it is worth reminding about personal benefit: "The income you receive in the first months can be invested in your drea