Chanel is an example of how to safeguard
Posted: Sun Jan 12, 2025 4:18 am
What distinguishes Chanel's social actions is a deep knowledge of the means available , which allows it to fully exploit the characteristics of each. YouTube, for example, has been used for years to communicate traditional identity to evolving consumers. The million and a half users registered to the official channel (constantly growing) testifies to the success of a social video marketing strategy that alternates cinematic quality spots, often shot by established directors (the very famous “ The One That I Want ” which today has over 19 million views) with video clips that tell the biographical episodes of the brand, the great themes that have characterized its history, the suggestions that have contributed to creating its legend. Chanel viewers are thus transformed into a loyal audience.
and capitalize on its exclusivity while simultaneously gratifying its audience. In its use algeria phone data of social networks, Chanel does not follow anyone (apart from its own beauty page on Instagram) and does not interact with its users, not even for customer service purposes. Platforms such as Chanel News and Inside Chanel compensate for the lack of interaction. The risk of brand dilution weighs more, in an overall strategic reflection, than the risk of not communicating with its consumers.
Fendi and Chanel represent two different and in some ways opposite ways of implementing the idea of co-creation, which however remains central to the social strategies of both: in the first case the opening to the outside world is more evident, both in terms of participation in the historical and cultural context, and for the choice of a more informal approach; in the second case the outside world is brought back within the confines of that of Chanel and users are guided in a more institutional way on paths that may seem less free but allow access without limitations to the total vision of the brand.`
and capitalize on its exclusivity while simultaneously gratifying its audience. In its use algeria phone data of social networks, Chanel does not follow anyone (apart from its own beauty page on Instagram) and does not interact with its users, not even for customer service purposes. Platforms such as Chanel News and Inside Chanel compensate for the lack of interaction. The risk of brand dilution weighs more, in an overall strategic reflection, than the risk of not communicating with its consumers.
Fendi and Chanel represent two different and in some ways opposite ways of implementing the idea of co-creation, which however remains central to the social strategies of both: in the first case the opening to the outside world is more evident, both in terms of participation in the historical and cultural context, and for the choice of a more informal approach; in the second case the outside world is brought back within the confines of that of Chanel and users are guided in a more institutional way on paths that may seem less free but allow access without limitations to the total vision of the brand.`