Client portrait: how to compose and format correctly
Posted: Sun Jan 12, 2025 4:15 am
What are we talking about? A customer profile is a verbal representation of a potential buyer, which makes it easier to promote a product or service and can increase the effectiveness of a commercial offer. It is compiled after collecting data on the Internet, talking to sellers and representatives of the target audience.
What to consider? It is not enough to collect the necessary data, it is also necessary to group it and format it correctly so that the portrait is accessible and understandable to everyone in the company. There are simple templates and special services on the Internet for this. The main thing is to avoid errors in segmentation.
In this article:
What is a brazil phone data customer profile?
Why create a customer profile
What does a client portrait consist of?
Examples of customer profiles
Features of a portrait for B2B
Where to get data to create a customer profile
How to create a client portrait
How to create a client profile using the 5W method
Services for creating a customer portrait
How many client portraits should there be?
Common Mistakes in Creating a Client Profile
Frequently asked questions about the client portrait
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
What is a customer profile?
A detailed description of a person who solves their problems and satisfies their needs with the help of your product is called a customer profile in marketing. Unlike the target audience, the profile provides more precise information about one segment of it.
What is a customer profile?
Source: shutterstock.com
How do these concepts differ?
The target audience is a group of potential customers who are interested in your product. For example, these could be women aged 25 to 30 who are planning to buy an apartment for their family. Or men aged 30 to 35 who are striving for independent living and creating their own home.
A client profile is a detailed description of a representative of the target audience. Example: Anna, 25, married, has a child. She earns 40,000 rubles a month and works as a copywriter from home. She lives in the same apartment with her husband and his parents. Frequent conflicts with her mother-in-law make it difficult for Anna to meet deadlines and meet deadlines. Anna dreams of an apartment to gain independence, create a cozy environment for her child and a work area for herself. She also wants to maintain good relations with her husband and his family.
What to consider? It is not enough to collect the necessary data, it is also necessary to group it and format it correctly so that the portrait is accessible and understandable to everyone in the company. There are simple templates and special services on the Internet for this. The main thing is to avoid errors in segmentation.
In this article:
What is a brazil phone data customer profile?
Why create a customer profile
What does a client portrait consist of?
Examples of customer profiles
Features of a portrait for B2B
Where to get data to create a customer profile
How to create a client portrait
How to create a client profile using the 5W method
Services for creating a customer portrait
How many client portraits should there be?
Common Mistakes in Creating a Client Profile
Frequently asked questions about the client portrait
In-Depth Guide: How to Cut Your Ad Costs by 25% with Artificial Intelligence
Download for free
What is a customer profile?
A detailed description of a person who solves their problems and satisfies their needs with the help of your product is called a customer profile in marketing. Unlike the target audience, the profile provides more precise information about one segment of it.
What is a customer profile?
Source: shutterstock.com
How do these concepts differ?
The target audience is a group of potential customers who are interested in your product. For example, these could be women aged 25 to 30 who are planning to buy an apartment for their family. Or men aged 30 to 35 who are striving for independent living and creating their own home.
A client profile is a detailed description of a representative of the target audience. Example: Anna, 25, married, has a child. She earns 40,000 rubles a month and works as a copywriter from home. She lives in the same apartment with her husband and his parents. Frequent conflicts with her mother-in-law make it difficult for Anna to meet deadlines and meet deadlines. Anna dreams of an apartment to gain independence, create a cozy environment for her child and a work area for herself. She also wants to maintain good relations with her husband and his family.