4) Develop interactivity to build valuable relationships

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The repercussions on work routines are immediate : crowded branches, customer care services overwhelmed by continuous requests, negotiations interrupted because communication is perceived as ambiguous, discontinuous, inattentive, disproportionate quantities of documents – still today often on paper – that overwhelm the insured or the potential customer, these are all aspects that digital marketing can improve.

However, the processes to be simplified and the activities to guatemala whatsapp resource be carried out to create faster, more agile, accessible, intuitive services are so numerous and sometimes complex that more and more organizations are choosing to collaborate with an authoritative partner , who can guarantee specialized expertise in managing the various aspects of insurance digital marketing .

Through digital marketing tactics and tools, the insurer can concretely demonstrate that it has listened to and understood the individual needs and preferences of customers. Not only that, thanks to the knowledge base built from data, companies are also able to formulate more accurate hypotheses on still unexpressed needs, incorporating them into the formulation of personalized proposals. And personalization , in fact – we have already seen it in other sectors, from retail to utilities to entertainment – ​​can do a lot to strengthen existing relationships and increase the number of conversions .

Insurance is a sector linked to the provision of continuous services, in which the points of contact with customers are often limited to payments, requests for clarification, renewals and final accounts. If poorly managed, these contact opportunities turn into unpaid bills, administrative delays and recurring calls to call centers.