Turning Data into Leads: Best Practices for Businesses

[Shishirgano9]

Seeks to position itself as a media counter-power capable of competing asymmetrically with the narratives disseminated by Western “mainstream” media. This negative approach to soft power consists of depreciating the power of attraction of the adversary rather than strengthening that of Russia. In France. RT's motto is "dare to question". This is a skeptical motto that encourages RT viewers and readers to question the version imposed by the "mainstream media". where RT would reveal "the other side of the story".


Behind this counter-hegemonic posture. there is in reality an vietnam telegram editorial line that is totally compatible with the official interests of Russia. or even aligned with the official discourse when it comes to dealing with sensitive events such as the war in Syria. the Skripal affair. the invasion of Ukraine or the death of the opponent Alexei Navalny. What was RT France's recruitment strategy? You explain that the editorial team is not looking to recruit members of the Russian diaspora or specialists in the post-Soviet space.


Effective knowledge of Russia or Russian foreign policy was in fact absolutely not a condition of recruitment. Some of my respondents at RT France knew absolutely nothing about Russia. its society or its political system. We can assume that this lack of knowledge allowed for increased editorial control by management over Russian news. This translates into a powerful relativism. In a context of press crisis. the recruited journalists. often fresh out of school. also benefited from optimal conditions: permanent contracts paid between 2.500 and 3.000 euros net per month.