Automation as a Commodity
Posted: Mon Jan 06, 2025 8:44 am
Before delving into the digital marketing trends that will characterize 2023, let's make a couple of premises in order to contextualize the role of automation and give an idea of the complexity of the issue we are going to address.
New call to action
Technology, which undoubtedly continues to propose innovative solutions, will increasingly be conceived as an enabling and instrumental element : the means through which brands can connect with people. After the two-year period of "forced digitalization" that organizations have experienced due to the health emergency, digital marketing in 2023 will still be marketing that relies on automation .
However, the “human” element will increasingly acquire centrality venezuela whatsapp resource within a communications ecosystem in which technology returns to being a commodity at the service of people (from artificial intelligence applications to data management platforms, just to name the most evident expressions today of this infinite hymn to the magnificent and progressive fortunes of technological development).
Of course, it will be marketing based on data in any case, which continues to grow rapidly, also increasing the interpretative complexity.
But the widespread feeling among industry insiders, supported by statistics, is that digital marketing trends in 2023 will have more and more to do with the subjective experience of the relationship with brands – whether we are talking about consumers or workers – and less and less with the amazing special effects of parallel universes, whether virtual or augmented (unless they indulge, as we will see, the very human taste for play).
New call to action
Bringing back complexity
The definition of what we consider “ marketing ” is never definitive but varies with the changing markets, companies, and consumers . It is a concept that has now transcended the narrow horizon of advertising announcements, sales tactics, and activities to build a purely “external” corporate image.
New call to action
Technology, which undoubtedly continues to propose innovative solutions, will increasingly be conceived as an enabling and instrumental element : the means through which brands can connect with people. After the two-year period of "forced digitalization" that organizations have experienced due to the health emergency, digital marketing in 2023 will still be marketing that relies on automation .
However, the “human” element will increasingly acquire centrality venezuela whatsapp resource within a communications ecosystem in which technology returns to being a commodity at the service of people (from artificial intelligence applications to data management platforms, just to name the most evident expressions today of this infinite hymn to the magnificent and progressive fortunes of technological development).
Of course, it will be marketing based on data in any case, which continues to grow rapidly, also increasing the interpretative complexity.
But the widespread feeling among industry insiders, supported by statistics, is that digital marketing trends in 2023 will have more and more to do with the subjective experience of the relationship with brands – whether we are talking about consumers or workers – and less and less with the amazing special effects of parallel universes, whether virtual or augmented (unless they indulge, as we will see, the very human taste for play).
New call to action
Bringing back complexity
The definition of what we consider “ marketing ” is never definitive but varies with the changing markets, companies, and consumers . It is a concept that has now transcended the narrow horizon of advertising announcements, sales tactics, and activities to build a purely “external” corporate image.