Empower the customer
Posted: Mon Jan 06, 2025 8:32 am
But if the question is no longer whether or not to invest in customer experience but rather how to improve customer experience , the main aspect on which it is necessary to focus, whether one decides to invest in digital or mobile technologies, or whether one chooses to use social media or print media, is certainly that of communication .
In a context where markets and consumers continue to change taiwan whatsapp resource incessantly, the latest trends in corporate communication management predict for the immediate future, as it has been in the recent past, the ever- increasing implementation of CCM platforms . Customer Communication Management strategies, in turn, change to adapt to the new dynamics.
In such an unstable scenario, what are the emerging trends that companies should keep an eye on? We have identified three of particular strategic importance: empowering the customer , updating technologies , adapting plastically to industry rules .
Over the past 15 years, mass digitalization, the spread of mobile devices and social networks, and increasingly accessible connectivity have changed consumer behavior, often radically. We have gone from asking companies for information on a product or service to getting information on our own by consulting the pages of websites, following online reviews from other users, and looking for answers on dedicated forums. It is the phenomenon of consumer empowerment, which we have already mentioned, that pushes companies to update their Customer Communication Management system to adapt it to the content and transmission methods that best suit an active and aware customer.
In a context where markets and consumers continue to change taiwan whatsapp resource incessantly, the latest trends in corporate communication management predict for the immediate future, as it has been in the recent past, the ever- increasing implementation of CCM platforms . Customer Communication Management strategies, in turn, change to adapt to the new dynamics.
In such an unstable scenario, what are the emerging trends that companies should keep an eye on? We have identified three of particular strategic importance: empowering the customer , updating technologies , adapting plastically to industry rules .
Over the past 15 years, mass digitalization, the spread of mobile devices and social networks, and increasingly accessible connectivity have changed consumer behavior, often radically. We have gone from asking companies for information on a product or service to getting information on our own by consulting the pages of websites, following online reviews from other users, and looking for answers on dedicated forums. It is the phenomenon of consumer empowerment, which we have already mentioned, that pushes companies to update their Customer Communication Management system to adapt it to the content and transmission methods that best suit an active and aware customer.