Rumi, a loving and shy influencer
Posted: Mon Jan 06, 2025 8:19 am
Dentsu Singapore has launched a new service to help brands create their own “virtual influencers ” to inspire their customers . At a time when the metaverse seems to be the next technological destination , the agency has started this project, known as Dentsu VI , with the aim of generating digital identities tailored to the needs of each client.
Inspired by today’s prominent influencers , Dentsu already introduced its first character in March, dubbed Rumi . Now, the agency is creating a full cast of avatars using a combination of live actors, motion capture and computer-generated imagery (CGI) to bring the characters to life in real-time interactions across different channels.
According to Stan Lim, creative director at Dentsu Singapore, the agency aims to make it easier for brands to go digital and to "put a more human face " on their online presence.
“We realized that the capabilities that motion capture offered us were becoming more saudi arabia number data and more relevant. Brands are becoming more digital in the way they relate to their consumers and we saw the need for them to humanize their interactions with the public. So we put all that together and created a solution,” Lim told Adweek .
The Rumi avatar was designed, the company explains, to appeal to Generation Z consumers in particular. For this reason, its appearance was inspired by popular characters and celebrities known among younger generations.
rumi dentsu
In fact, to create Rumi 's body , an actor was hired to imitate the character's expressions and modeling software created for video game design was used . "She is very affectionate, she is a little shy, she is a little nervous about her identity, but she always remains positive about what she doesn't know," Lim admits.
Prakash Kamdar, managing director of Dentsu Singapore and Indonesia , sees these types of “virtual influencers” as a way to help brands build a unifying persona that can serve across all of their digital efforts, especially as they venture into new spaces like the metaverse .
“You have brands that build a presence in the metaverse, but they’re not really personified,” Kamdar added. “Their presence is very consistent with what you see in the real world. It’s building a very attractive retail store and you go there and interact . But all of that is quite limited,” he concluded, referring to the need to go further in the digital realm.
Inspired by today’s prominent influencers , Dentsu already introduced its first character in March, dubbed Rumi . Now, the agency is creating a full cast of avatars using a combination of live actors, motion capture and computer-generated imagery (CGI) to bring the characters to life in real-time interactions across different channels.
According to Stan Lim, creative director at Dentsu Singapore, the agency aims to make it easier for brands to go digital and to "put a more human face " on their online presence.
“We realized that the capabilities that motion capture offered us were becoming more saudi arabia number data and more relevant. Brands are becoming more digital in the way they relate to their consumers and we saw the need for them to humanize their interactions with the public. So we put all that together and created a solution,” Lim told Adweek .
The Rumi avatar was designed, the company explains, to appeal to Generation Z consumers in particular. For this reason, its appearance was inspired by popular characters and celebrities known among younger generations.
rumi dentsu
In fact, to create Rumi 's body , an actor was hired to imitate the character's expressions and modeling software created for video game design was used . "She is very affectionate, she is a little shy, she is a little nervous about her identity, but she always remains positive about what she doesn't know," Lim admits.
Prakash Kamdar, managing director of Dentsu Singapore and Indonesia , sees these types of “virtual influencers” as a way to help brands build a unifying persona that can serve across all of their digital efforts, especially as they venture into new spaces like the metaverse .
“You have brands that build a presence in the metaverse, but they’re not really personified,” Kamdar added. “Their presence is very consistent with what you see in the real world. It’s building a very attractive retail store and you go there and interact . But all of that is quite limited,” he concluded, referring to the need to go further in the digital realm.