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Keyword research skills Generally

Posted: Sat Dec 28, 2024 3:42 am
by sumonasumonakha.t
The content strategist provides the writer with the right keywords to include in the marketing copy. However, this isn’t always the case in some marketing agencies or in-house departments. That means you’ll need a basic understanding of how to do keyword research and why it matters. SEO skills Content marketing specialists should also have a firm understanding of how Search Engine Optimization (SEO) works.


A good portion of the job involves creating copy to improve the brand’s SERPs and knowing the best practices is vietnam telegram database important. In addition, understanding various bits of off-page SEO can be helpful for those who write guest posts on behalf of their employer. Knowing how to use basic SEO tools There are tons of great digital marketing and SEO tools out on the market. Moz, SEMrush, Google Analytics, and Google Keyword planner are a few of the more widely known, but there are still tons of others out there.


Before deciding on a career as a content marketing specialist, it is important to at least try demos of these items to see what they are like. Some even offer free training or certification programs, which can really stand out on your resume as part of your overall credentials. Analytics skills A good chunk of a content marketing specialist’s job is working with other team members to decide what campaigns are working well and which are not.