The spark : As we said
Posted: Thu Dec 26, 2024 10:42 am
Meta was among the first and its subscription started in Europe. Although it is rare to see tests starting in our territories, this time the choice was almost obvious.
Data privacy rules are constantly evolving, in the EU more than elsewhere, where they are also becoming more stringent. The European Digital Services Act , in fact, required that the public be able to turn off advertising if they wish.
To remain compliant with the regulation , avoid legal problems and continue to cover the European territory, social platforms have had to implement this ad-free option for users.
Advertising Stress : Since the beginning of the phenomenon belgium telegram mobile phone number list in Europe, however, it is also true that many other platforms have started to offer plans without advertising to their entire audience, not just the European one. Why?
We have also mentioned the phenomenon in one of the last 20/80. It is defined as Ad Fatigue , that is, a state in which the public tends to ignore and want to avoid advertisements following over-exposure to them.
Those who are tired of seeing ads everywhere are probably the target for this new business model , subscription-based and without advertising, which more and more social networks are experimenting with.
Side effect : While this new model may be a solution for the target audience in question, it also hides a trend that advertisers should keep an eye on.
If ad-free subscriptions take off, the way you structure your advertising campaigns will have to change because your reach and ROI will generally decline.
This means advertisers will have to think more outside the box to reach customers who have opted out of ads, leveraging omnichannel to make up for the shrinking reach.
Organic strategies will thus acquire greater importance in all stages of the funnel, from acquisition to conversion.
Regardless, for now it is crucial (and interesting) to follow the phenomenon to understand what the adoption trend is. Would you pay for a subscription without advertising on social media? Let us know!
Data privacy rules are constantly evolving, in the EU more than elsewhere, where they are also becoming more stringent. The European Digital Services Act , in fact, required that the public be able to turn off advertising if they wish.
To remain compliant with the regulation , avoid legal problems and continue to cover the European territory, social platforms have had to implement this ad-free option for users.
Advertising Stress : Since the beginning of the phenomenon belgium telegram mobile phone number list in Europe, however, it is also true that many other platforms have started to offer plans without advertising to their entire audience, not just the European one. Why?
We have also mentioned the phenomenon in one of the last 20/80. It is defined as Ad Fatigue , that is, a state in which the public tends to ignore and want to avoid advertisements following over-exposure to them.
Those who are tired of seeing ads everywhere are probably the target for this new business model , subscription-based and without advertising, which more and more social networks are experimenting with.
Side effect : While this new model may be a solution for the target audience in question, it also hides a trend that advertisers should keep an eye on.
If ad-free subscriptions take off, the way you structure your advertising campaigns will have to change because your reach and ROI will generally decline.
This means advertisers will have to think more outside the box to reach customers who have opted out of ads, leveraging omnichannel to make up for the shrinking reach.
Organic strategies will thus acquire greater importance in all stages of the funnel, from acquisition to conversion.
Regardless, for now it is crucial (and interesting) to follow the phenomenon to understand what the adoption trend is. Would you pay for a subscription without advertising on social media? Let us know!
