The unstoppable adoption of laptops is driving growth in the European PC market, according to IDC. According to the consultancy firm's latest report on the Western European PC market, sales of these devices will grow at an average rate of 7.9% over the next five years.
Although desktop system sales growth will continue to be quite modest, primarily driven by the need to renew the installed base, the explosion in demand for notebooks in business environments and the consumer email database segment will sustain business expansion.
"Spurred by falling prices and increased attractiveness and performance, notebook demand will continue unabated, with sales growing at an average annual rate of 15%," says Eszter Morvay, research analyst at IDC's EMEA Quarterly PC Research group. "In contrast to the strong demand for notebooks, desktop PC sales will grow only 1.2% during this period, impacted by the transition to mobile systems and increasing market saturation."
José Antonio Ruiz Escudero has been appointed the new Head of Public Relations and Communications for the Spanish subsidiary of the German automotive brand Porsche , a position he will begin on August 1st. Ruiz, 36, joined the brand in 1999. He holds a degree in Business Administration from the Complutense University of Madrid , as well as a specialization in Marketing