Concise & Clear: Get straight to the point. WhatsApp is for quick, actionable communication.
Personalize: Always use the recipient's name and other relevant data (e.g., "Hi [Name], your order #[Order Number] has been delivered!").
Provide Value: Every message should offer something useful, relevant, or exclusive. Avoid being overly salesy without providing context or benefit.
Include a Clear CTA: Tell recipients what you want them to do next (e.g., "Shop now," "Track your order," "Reply YES to confirm").
Rich Media: Use images, videos, or PDFs when appropriate and within template guidelines to make messages more engaging.
Schedule and Monitor:
Timing: Send messages at whatsapp number list optimal times when your audience is most likely to be active and receptive. A/B test different times.
Frequency: Don't over-message. Too many messages will lead to users blocking or reporting your business, negatively impacting your Quality Rating.
Gradual Volume Increase ("Warming Up"): If you're a new WhatsApp Business API user, start with smaller batches and gradually increase your sending volume to build trust with WhatsApp's algorithms.
Monitor Analytics: Track delivery rates, read rates, click-through rates, and opt-out rates through your BSP's dashboard. Use this data to refine your strategy.
IV. Maintaining a High Quality Rating
WhatsApp assigns a Quality Rating (Green, Yellow, Red) to your account based on customer feedback. A low rating can lead to messaging limits or even bans.