Different account management depending on the sector of activity

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It's difficult to establish common rules for customer account management because it varies greatly from industry to industry. However, there are certain best practices that an account manager can apply to any account, regardless of the industry. To get the most out of these best practices, however, it's important to be aware of the differences that exist between industries when it comes to account management:

SaaS account management : focuses on upselling based on specific customer needs and on building customer loyalty by bringing them deeper into the brand ecosystem,
Wealth management account management : focuses on special relationships with a small number of clients for better client retention, to reduce the number of departures and to achieve individual objectives,
Advertising account management : acts on behalf of clients to monitor advertising campaigns, oversee projects and optimize performance while maintaining consistent results,
Healthcare account management : Liaise between clients and medical suppliers to manage contracts, secure products, and ensure patient support resources.
For further reading: Best CRM for SaaS , Best new zealand phone number lead CRM for Real Estate and How to Use a CRM for Marketing .

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Challenges in Account Management
Developing each client account comes with its own unique set of challenges. Because account management focuses on building strong relationships with your clients, these relationships can easily be strained if they don't receive the necessary attention. However, understanding the different challenges account managers face can help you stay ahead of them. Here are some of the most common account management challenges:

Balancing multiple user accounts with different expectations, needs, and deadlines can be challenging,
Staying consistent with other departments such as sales, customer service, or marketing is essential to appear as a unified front. However, an account manager can quickly become caught up in their own tasks and forget to collaborate,
Without tracking and metrics, it can be difficult to assess your impact as an account manager. However, good customer tracking can make your strategy even more effective,
Not using the right tools as an account manager can lead to sloppy work that clients feel will complicate their ability to stay on top of each relationship,
Being reactive rather than proactive as an account manager means you're always trying to put out small fires rather than prevent them,
Having inconsistent processes for workflows such as sales rep handoffs, feedback collection, or new customer onboarding can make it difficult to maintain strong customer relationships.