Blendee Marketing Automation and GDPR, total compliance!
Posted: Tue Feb 18, 2025 3:39 am
Blendee Platform
Finally, we have arrived! The entry into force of the GDPR (General Data Protection Regulation), that is, the new General Data Protection Regulation (EU/679/2016) which was adopted on April 27, 2016 and which aims to strengthen and unify the laws on the protection of personal data of natural persons, as well as on the free movement of such data. This regulation repeals Directive 95/46/EC, thus inaugurating a new era of privacy protection.
Blendee, which has always been extremely sensitive to these issues, has also adopted hungary cell phone number list an innovative approach that goes beyond the simple requirements of the legislation, guaranteeing its customers and their end users total transparency on the correct use of the data collected. In fact, since 2017, Blendee has adopted systems capable of guaranteeing what have subsequently become the cornerstones of the new regulation.
The technology on which the software is based is in fact much more articulated and complete than simple cookie tracking; an example above all is the use of fingerprints, which can guarantee greater accuracy of the data collected. These technologies, however, make possible one of the aspects of consumer protection most highlighted by the new regulation, namely the consumer's right to be forgotten. In fact, Blendee's omnichannel system ensures that the exercise of this right takes place on all the channels tracked by the platform, thus guaranteeing consumers in a reinforced manner.
Finally, we have arrived! The entry into force of the GDPR (General Data Protection Regulation), that is, the new General Data Protection Regulation (EU/679/2016) which was adopted on April 27, 2016 and which aims to strengthen and unify the laws on the protection of personal data of natural persons, as well as on the free movement of such data. This regulation repeals Directive 95/46/EC, thus inaugurating a new era of privacy protection.
Blendee, which has always been extremely sensitive to these issues, has also adopted hungary cell phone number list an innovative approach that goes beyond the simple requirements of the legislation, guaranteeing its customers and their end users total transparency on the correct use of the data collected. In fact, since 2017, Blendee has adopted systems capable of guaranteeing what have subsequently become the cornerstones of the new regulation.
The technology on which the software is based is in fact much more articulated and complete than simple cookie tracking; an example above all is the use of fingerprints, which can guarantee greater accuracy of the data collected. These technologies, however, make possible one of the aspects of consumer protection most highlighted by the new regulation, namely the consumer's right to be forgotten. In fact, Blendee's omnichannel system ensures that the exercise of this right takes place on all the channels tracked by the platform, thus guaranteeing consumers in a reinforced manner.