Marketing Automation in Social “Salsa”: When Facebook Meets Marketing Automation
Posted: Tue Feb 18, 2025 3:38 am
Digital strategies
Can Facebook be a resource to increase the notoriety of companies? The answers from experts are many, obviously not all identical, even if there is (perhaps) a common point on which everyone agrees: the most popular social network in the world, represents, at least in Italy, a marketing tool that is not fully exploited as it should be.
Not by everyone, at least! Taking a snapshot of the current scenario, two (personal) considerations can be made:
Social media are tools whose potential is still partly unexplored or, in some cases, unknown in south korea cell phone number list corporate marketing strategies.
The new generations of consumers, but in part already, will be those of the "digital natives". For this reason, social networks will increasingly be a strategic tool for any marketing specialist.
The revolution in a social sauce.How are customer purchasing decisions changing?
Until a few years ago, when we had to buy, let's take an example, a dress, we would leaf through a specialized magazine to see the "coolest" ads of the moment. Or we would let ourselves be persuaded by our trusted merchant.
All practices that are still valid today, of course. But the digital revolution has moved the collection of consumer information to the "vast stage of the web". That is, the phase that anticipates a possible act of purchase. And social networks, Facebook in particular for its diffusion, thanks to the immediate impact they have (just think of their free use, the speed of scrolling the news, the continuous updating of the news, the immediacy of being able to interact and read the opinions of others, including those of experts, the participation in social contests) often push a person to "take a look" on Facebook before making a purchase.
And now, with the spread of smartphones, it often happens that it is the news with its "flow" that comes to get us, and not the other way around! In short, if a company uses social media to write a single message from time to time, it probably won't do much. And it certainly won't make the Lead Nurturing process easier for the potential customer who needs to be "pampered", stimulated, led to participate.
In a word, known. Because creating a "personalized" contact is the best card to play to encourage a purchase. Well, when we talked about a potential that has not yet been fully explored for companies, we were referring to this.
Can Facebook be a resource to increase the notoriety of companies? The answers from experts are many, obviously not all identical, even if there is (perhaps) a common point on which everyone agrees: the most popular social network in the world, represents, at least in Italy, a marketing tool that is not fully exploited as it should be.
Not by everyone, at least! Taking a snapshot of the current scenario, two (personal) considerations can be made:
Social media are tools whose potential is still partly unexplored or, in some cases, unknown in south korea cell phone number list corporate marketing strategies.
The new generations of consumers, but in part already, will be those of the "digital natives". For this reason, social networks will increasingly be a strategic tool for any marketing specialist.
The revolution in a social sauce.How are customer purchasing decisions changing?
Until a few years ago, when we had to buy, let's take an example, a dress, we would leaf through a specialized magazine to see the "coolest" ads of the moment. Or we would let ourselves be persuaded by our trusted merchant.
All practices that are still valid today, of course. But the digital revolution has moved the collection of consumer information to the "vast stage of the web". That is, the phase that anticipates a possible act of purchase. And social networks, Facebook in particular for its diffusion, thanks to the immediate impact they have (just think of their free use, the speed of scrolling the news, the continuous updating of the news, the immediacy of being able to interact and read the opinions of others, including those of experts, the participation in social contests) often push a person to "take a look" on Facebook before making a purchase.
And now, with the spread of smartphones, it often happens that it is the news with its "flow" that comes to get us, and not the other way around! In short, if a company uses social media to write a single message from time to time, it probably won't do much. And it certainly won't make the Lead Nurturing process easier for the potential customer who needs to be "pampered", stimulated, led to participate.
In a word, known. Because creating a "personalized" contact is the best card to play to encourage a purchase. Well, when we talked about a potential that has not yet been fully explored for companies, we were referring to this.