How to leverage marketing automation
Posted: Tue Feb 18, 2025 3:38 am
To carry out this type of work, it is crucial to be able to equip ourselves with tools that allow us to:
Recognize and segment our consumers, so we can understand which segments are potentially most relevant to us
Personalize their browsing and re-engagement experiences across channels to create continuous visibility and reporting
Collect and normalize consumer data from various online and offline sources to have a single view of the target: data from contests, loyalty programs, customer service, in-store events, promoters, etc.
Communicating with our consumers in a personalized but automated way, helping them get israel cell phone number list the most out of our products, giving them even unexpected advice that creates a relationship that goes beyond the product and brings them value.
All this will allow us to make the most of the production, content and activity effort that we are probably already carrying out today and which significantly engages editorial and communication offices without the result of this work being measurable or having a specific goal.
Directing these efforts towards creating a relationship with our consumers will allow us to develop more effective strategies and be able to significantly increase the return on investment of our marketing activities.
It can no longer be just about building brand awareness, but must play a role in creating a consumer’s experience , no matter what stage of the lifecycle they are in. If you want to learn how this can help make your marketing campaigns more effective, don’t miss our next article on how marketing automation can make your marketing campaigns more effective.
Recognize and segment our consumers, so we can understand which segments are potentially most relevant to us
Personalize their browsing and re-engagement experiences across channels to create continuous visibility and reporting
Collect and normalize consumer data from various online and offline sources to have a single view of the target: data from contests, loyalty programs, customer service, in-store events, promoters, etc.
Communicating with our consumers in a personalized but automated way, helping them get israel cell phone number list the most out of our products, giving them even unexpected advice that creates a relationship that goes beyond the product and brings them value.
All this will allow us to make the most of the production, content and activity effort that we are probably already carrying out today and which significantly engages editorial and communication offices without the result of this work being measurable or having a specific goal.
Directing these efforts towards creating a relationship with our consumers will allow us to develop more effective strategies and be able to significantly increase the return on investment of our marketing activities.
It can no longer be just about building brand awareness, but must play a role in creating a consumer’s experience , no matter what stage of the lifecycle they are in. If you want to learn how this can help make your marketing campaigns more effective, don’t miss our next article on how marketing automation can make your marketing campaigns more effective.