This is what BuzzFeed’s publisher

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There are a few interesting things they do, such as: Using silent, square videos on Facebook that work well on any device and don’t require sound to be understood — more info from Tom Critchlow here: “Intermodal Media” Posting almost exclusively list-based articles on Twitter: Aggregating Reddit-type content from elsewhere onto their Instagram feed without much connection to BuzzFeed: Having different individuals run their Snapchat account in a story format that you would expect from your own friends. For instance, someone might document her time at a concert or trying a new type of food or visiting Central Park.


Occasionally appending ?sub_confirmation=1 when linking to their free australian email leads YouTube channel to generate a subscription popup1 Creating multiple accounts for every network, allowing them to curate their social feed more carefully. For example, BuzzFeed Facebook accounts include: BuzzFeed News BuzzFeed Food BuzzFeed Video BuzzFeed Animals BuzzFeed DIY BuzzFeed BFF BuzzFeed Entertainment But, I don’t think these tactics are the most interesting part of BuzzFeed’s approach to social media. A different approach to social strategy BuzzFeed made a fundamental change to its social strategy in early 2015.



/data guru Dao Nguyen had to say about it: “Our CEO, Jonah Peretti, started talking about BuzzFeed’s distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going to aggressively publish our content directly to platforms like YouTube, Facebook, and Snapchat.” I’d recommend checking out the entire article as well; it’s awesome.