How to perfect your sales prospecting emails?

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We’ve mentioned some of the do’s and don’ts of a prospecting email, but let’s dig a little deeper and look at best practices.

Include a powerful subject line
One of the rules of marketing is that you have to capture the user's attention in 3 seconds.

This is where a strong subject line comes into play. In fact, they are probably the most important vp quality email lists words in your entire sales email.

Your subject line will determine whether someone opens and reads your email or not.

Keep the following in mind when crafting your subject line.

Customize your subject line around things like geography, recent events, or pain points.
Ask a question.
Create a sense of urgency or FOMO (fear of missing out)
Include a value proposition
Create a strong message body
Use your email to showcase what you can do for your audience. If possible, explain how you can help them with their pain points.

Make sure they understand the benefit that you or your product or service can bring to them.

This is where personalization and target groups come into play. What you offer the reader will ultimately depend on the needs, desires, and pain points of your target group.

Include a CTA
You've crafted an email that outlines the benefits to your readers. However, you want something from them, too.

So make sure you craft a well-defined call to action. Here are some tips for a strong CTA:

Share some exclusive material that your audience values.
Ask for confirmation about something.
Suggest a specific time to talk.
You may have better luck with the first two, but any answer is a step toward a successful campaign.

Research and qualify your leads
We already know that there is no point in sending cold emails to random email addresses.

That's why it's important to use social media, company websites and blogs to get quality leads.

However, it is good practice to know your country's anti-spam laws to be sure.

Qualify your leads
People are unique and so are their leads.

Since your goal is to convert a lead into a buyer, the practice of scoring your leads is beneficial.

Scoring is done using a point structure based on your leads' likelihood to purchase. The higher the score, the more time and attention that person deserves.

Of course, some preliminary work is necessary to define your scoring process. Here are some things to keep in mind:

What characteristics do your best leads typically have?
Are your leads coming from a specific vertical or geographic area?
Don't forget the basics like industry, role, company size, and any current pain points.
Setting up a lead scoring system isn't easy. But you'll be rewarded for the time and effort you put into it.