How long should your demo be?

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Step 4: Plan Your Agenda
To show respect for your audience (and keep yourself from rambling), sales demos must bridge that fine line between flexibility and an urgent schedule.

Ideally, you'll want to leave enough time for questions at the end. Webinar stats from Livestorm - the all-in-one video engagement platform that lets you manage your online events from start to finish - suggest that 30 minutes to an hour is a good rule of thumb for most time periods of demos.

It's also worth noting that, especially in the case of informal or group webinars or presentations, the founder email list timing of the demo is just as important as the duration.
​"The days of the week also come into play. You are less likely to attend scheduled sales demos early in the morning or late at night. Try to schedule your demo mid-week, during working hours in your geographic area, to get the best support results," states Barnabe Lourdel, Head of Sales at Livestorm.

Regardless of the structure or approach you choose, you should start your demo with a warm welcome and then take a moment to reconfirm your potential client's needs and expectations against what you're going to cover in the reserved time.

Letting your audience know what to expect and updating them on their progress as you go through the demo will help them feel comfortable and keep you on track.

It's also important to respond to comments and questions along the way as much as possible. Be sure to emphasize that you have left time at the end of your demo for a more detailed Q&A session.