Not a purchase, but an investment

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Maksudasm
Posts: 1058
Joined: Thu Jan 02, 2025 6:37 am

Not a purchase, but an investment

Post by Maksudasm »

As for the comparative safety of using branded tires and no-name products from China, we can cite the corresponding figures confirming the reliability of more expensive products.

Time is money

The value of the product increases if you can convince the customer of future time savings. For example, you can prove that the use of your product will not require contacting specialists for its regular maintenance.

Reducing risks

People are also willing to pay fantuan database for the confidence in their own safety. Emphasize that their risks will be minimized, and this will allow you to set a higher price for the product.

Example: Workers at power engineering companies must wear special suits to protect against electric arcs. The company has a choice: buy more expensive sets that meet the requirements of the Russian GOST, or save money and buy dubious products from a Chinese factory.

Reducing risks

To convince a company to spend money on quality workwear, it is necessary to talk about the number of fatal accidents when employees were dressed in cheap foreign suits. These tragic situations entail criminal punishment for the company's management, financial expenses for payments to the families of the deceased and negatively affect the business reputation of the company.



To increase the value of the product in the eyes of a potential client, it will help to emphasize that he is not spending his money, but investing it profitably - exchanging the numbers on his bank card account for something that can be used for a long time.

Individual approach

Let's say you sell sofas. One buyer needs a variant for an apartment that will be rented out. Therefore, the furniture is not expected to last very long. The second one chooses a model for himself, he values ​​comfort and quality, is neat and thrifty, he does not have pets that could damage the upholstery. Naturally, you can sell him a more expensive and higher, better quality one.

To find out the
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