Combining Telemarketing with Email Marketing Strategies

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If You . Are New To Email List Segmentation, I’d Recommend Using The Consumer Decision Journey By Mckinsey . As A Template. It’s A Good Resource To Start With Because It Consists Of Only . Four Stages: Initial-consideration Set: When Consumers Consider An Initial Set Of Brands, Based On Brand . Perceptions And Exposure To Recent Touchpoints. Main Goal For The Segment: Reaching People Who Haven’t . Heard About Your Brand Yet And Let Them Know Who You Are And What Problems .


You Solve. Active Evaluation: When Consumers Add Or brazil telemarketing data Subtract Brands As They Evaluate What They . Want. Main Goal For The Segment: Presenting Your Offer Against Competitors. Show How Your Brand . Stands Out From The Crowd And Present All The Unique Selling Points Of Your Product. . Moment Of Purchase: When Consumers Select A Brand At The Moment Of Purchase. Main Goal . For The Segment: Letting Your Subscribers Know That “now” Is The Right Moment To Purchase.


. By This Time They Should Know If Your Product Is What They Are Looking For. . Encourage Them To Make A Decision. Post-purchase Decision: When The Consumer Builds Expectations Based On . Experience To Inform The Next Decision Journey. Main Goal For The Segment: Staying In Touch . With Your Customers And Asking Them For Feedback That Will Help You Improve Your Product . And Customer Experience. Were They Satisfied With Delivery? Do They Need Some Tips On How .