Step 4. We make interlinking of internal pages

[subornaakter20]

Interlinking is the connection of pages within a site with each other via internal links, i.e. establishing links from article to article. If you pay due attention to this important component of internal site optimization, then in the future you will save a lot on promotion.

What is the purpose of interlinking?

New pages of the site are indexed. This is iceland mobile phone numbers database how you tell search engines that you have new text and it needs to be indexed.

Convenience is created for visitors. Each article complements the other.

Behavioural factors are improving. Website visitors spend more time on it.

The static weight of the promoted pages increases and the positions in search by keywords are raised, i.e. when optimizing the internal site, you use a link to the promoted query as an anchor.

Types of interlinking:

contextual – this is when a link (or links) are placed in the text of an article;

through - this is when the link is placed in the menu on the main page;

navigation (or "Page Content") is given for the purpose of redirecting the user to a specific section (like in Wikipedia, for example). It is better to do such interlinking for large pages during internal website optimization;

Recommended links are placed at the end of the text under the headings “read also”, “we also recommend”, “similar articles”, “we recommend reading”, “random publications”, etc.

How is contextual interlinking done?

When optimizing a website internally, an optimized article on a specific topic is written for interlinking, and relevant links to other previously published articles are inserted into it.

As an anchor, you indicate the phrase you are promoting (mid-frequency or low-frequency query).

Write a title for each link, using keywords in more detail (there should be up to 50-100 characters here). For internal optimization of the site, you should describe what page will open when the user clicks on the link.

When optimizing the site internally, place links in already published texts. The built-in search engine or the search form from Google or Yandex, if their code is on the site, can help you find the necessary anchors.

Attention! Everything you need to know for internal website optimization about high-, medium- and low-frequency queries:

High -frequency queries . They are also the most competitive. As a rule, high-frequency queries are 1–2 words with a frequency of several thousand or tens of thousands of impressions per month (according to Yandex.Wordstat). Such queries include general phrases (for example, “website optimization”).

Mid-frequency queries . These are phrases of 3–4 words that are requested up to several thousand times per month. These are more specific queries (for example, “internal website optimization”).

Low -frequency queries . Users request these phrases no more than a thousand times a month. These queries consist of several words and reflect what the user needs with maximum accuracy. Example: "how to independently analyze the internal optimization of a site."

As an example of successful use of interlinking, let's look at the Wikipedia website. In all articles and almost in every sentence there is a link to another article. This is a great example for using such interlinking on your site.

We recommend:

for greater reliability and efficiency, contextual interlinking should be done manually, without using programs or plugins;

modify key phrases in links. Let's say you need to promote the phrase "how to analyze internal website optimization." Don't write these words in exactly the same order and form on every page, otherwise search engines will take this maneuver for spam. Change the case, change the declension, add words (for example, "how to analyze internal website optimization"), etc.

Place contextual links carefully so that they blend organically into the text, since you write first and foremost for users, and only then for search engines.