Analysis of the organization's sales strategy

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The company's marketing plan must be developed with the expectation of special service conditions for the main large customers, those same 20% that bring in the majority of profits.

Marketing Strategy Analysis_Sales Strategy

For segmentation, it is recommended to guatemala mobile phone numbers database use the following criteria:

age and gender;

education;

income level;

lifestyle;

spending on goods or services: frequency of purchases, average bill for one purchase;

consumer preferences;

requirements for quality, appearance;

price preferences;

place of purchase.

There are several methods that allow you to determine the priority of a product from the point of view of consumers. This is a questionnaire, with the help of which it is easy to obtain reliable information about the motives for choosing a particular product.

Demand can be studied in several ways:

Survey of visitors at trade shows and specialized exhibitions or sales. It is most useful when launching new models to the market, to identify priorities for product range policy. In addition to studying demand, this method helps to increase sales.

Exhibitions are preceded by an active advertising campaign, the development department presents new products to study demand. Visitors to the enterprise are interviewed, their opinions and wishes are recorded in a specially developed table.

Every 8-10 months, surveys are conducted to track how customer preferences are changing . A questionnaire is developed for this purpose, and the survey itself is accompanied by a lottery with valuable prizes and gifts.

The effectiveness of such research is very high, but due to the high cost and rather long process of obtaining information, it is not always cost-effective.

To study the demand for models in the flow, the method of registration of applications and returns is used. With its help, the assortment is planned. As a result of the analysis of unsatisfied applications, movements in the warehouse are tracked and positions for markdown are determined.

The trial sales method is rightly recognized as the most effective for studying demand for new products. A pilot batch of 50 items is manufactured and sold in the store and in mobile trade. The opinions of buyers and merchandisers are recorded in a questionnaire.

A complete picture of consumer demand can only be obtained by consistently applying all methods.

Demand research should be conducted quarterly based on standardized questionnaires. This will help track the dynamics of changes in consumer preferences and promptly adjust the marketing strategy.

The sales department must monitor the demand for each product item and make proposals for changing the product range based on statistics.

Regular preference analysis provides the company with valuable information about which groups of buyers are interested in purchasing the products sold and what motivates them to choose a particular product.

Based on this information, the company identifies the segment of consumers that are of greatest interest in order to take this into account when developing a marketing strategy.

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