Changes in user perception over time
Nielsen Norman Group conducted an interesting study in 2018. For it, 130 user sessions were analyzed, which took into account eye movement data on a 1920x1080 screen. Thanks to this data, it was revealed that in recent years, given the increase in the diameter of computer screens, the user spends more than half of the total time on the first page without scrolling (about 57%), and 74% of the time on the first and second scrolling screen.
This means that if you want to convey switzerland telegram database some important information to your customers, it should be on the first or, at the very least, the second screen of the average monitor.
120 people took part in the study.
According to research in 2010, users spent 80% of their time on the first screen without scrolling the page. Such trends are quite logical, since website design has undergone major changes over the years. Narrow small pages are becoming a thing of the past, since new websites are wide-format, use laconic design of elements and buttons, calm monochromatic backgrounds and large information blocks placed with the addition of empty space.
Given this information, it would seem that the pages, having become a wider format, should have been reduced in length. But this did not happen, which led to a change in the percentage ratio in user preference.
Select images
All the trends described above also affected the size of photo content on website pages. Small images are noticeably inferior to beautiful and colorful pictures. The use of block photos, full-size portfolios is also a consequence of the development of the quality of the Internet connection. With rare exceptions, you no longer have to wait for a long page load, seeing empty squares instead of images. Mobile Internet has also