General Data Protection Regulation

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This raises significant concerns about privacy and data security. As companies strive to offer personalized experiences, they need to ensure that the customer data they collect is stored securely and handled responsibly. 5.1.1 Key features GDPR and Data Regulations: Companies must comply with data privacy regulations such as GDPR in the EU and CCPA (California Consumer Privacy Act) in the US. These laws require businesses to obtain explicit consent before collecting personal data, and give consumers the right to know how their data is being used. Data Breaches: Storing huge amounts of personal data poses the risk of data breaches, which could damage reputations and lead to a loss of consumer trust.


5.2 Ethical Use of AI and Data As companies increasingly rely on AI-based comoros b2b leads personalization, they need to ensure that AI models used in market research are ethical and free from bias. AI systems, if improperly trained, can introduce bias into research, leading to skewed insights and unfair treatment of certain customer segments. 5.2.1 Key challenges Algorithmic Bias: If AI models are trained on biased data, they may perpetuate stereotypes or exclude certain groups from personalized research efforts, leading to inaccurate results. Transparency: Companies need to be transparent about how they use AI in market research.