Optimization is an integral part of creating successful blog posts; your strategy should include the following:
While there is no exact guideline for how long text should be, ensure that blog posts are above 350 words. Many business’s aim for around 800-1000 words for general posts, or up to 1,500 words for long-form articles.
Ensure the design is optimised with quick loading times.
Add in a schema code to help search engines rank your content.
Ensure your images have alt text.Follow general SEO structural guid uk number for whatsapp elines (like including headlines and sectional paragraphs that aren’t too long).
Follow SEO guidelines on content, which includes writing in the active voice (as it improves the readability).
Measuring Results
The tools you use to analyse the performance of your website and blog will depend on the platform you use. You can also implement Google Analytics for extra insights to various platforms. It is important to remember that content marketing is a long-term strategy, so measure the results accordingly. Be sure to measure the analytics in accordance with your KPIs and look at metics like:
Contacts gained
Bounce rates
Views and impressions
Time spent on each blog post
Creating a Successful Blog Strategy
Based on the guide above, you can see that creating a blogging strategy is a necessity, but also relatively easy to follow. By following these steps, you can ensure the content you create matters and gets seen, thereby improving your rankings and perceptions among audiences.
Work With an Agency on Your Content
Nexa is a digital marketing agency based in Dubai. We’ve got a team of content creators that can help implement this strategy for your blog. To begin boosting your blog's performance with us, contact us to get started.