18. 50% of the time users spend on Facebook is spent watching videos

[fomayof928@mowline]

19. Vertical video with audio sees a 35% higher click-through rate
Facebook Reels have been popular on the app since they were created and integrated into the app from Instagram. Facebook discovered that vertical video (Reels) with audio see a 35% higher CTR than other types of video content on the platform.

Facebook feature stats (Reels, Stories, Messenger)
So, what sort of content should you post? What features are growing belgium b2b leads and what’s stagnant? Let’s review some Facebook stats that break down some of the platform’s key features, like Facebook Stories, Reels and Messenger:

20. More than 500 million people use Stories every day
According to internal Facebook data, half a billion people use Facebook Stories each day and more than 1 billion Stories shared every day across the Meta apps. This speaks to the popularity of the platform’s feature, making it a useful tool for brands to engage their audience.

21. Facebook Messenger has nearly 1 billion users
Meanwhile, there are nearly 1 billion people using Facebook Messenger. That’s almost a billion people you could potentially reach through ads on Messenger.