Size up the competition

[fomayof928@mowline]

If you’re running out of content ideas to fuel your social campaigns, turn to your competitors for inspiration. Your brand and your competitors may be targeting similar ideal customer personas, so zero-in on where their social efforts are winning share of voice. What are they doing that works? Where are they missing the mark?

Be careful not to mimic your competitors’ content, but italy b2b leads instead use their social strategies as a catalyst for your creative ideas.

3. Choose your metrics and measure success
Choosing the right social media metrics to track and analyze is vital to properly gauge the success of your social media campaigns, and how well your campaign translates to reaching business goals. With the tremendous amount of social data now available, be sure to choose metrics that align with your objectives. For a complete deep-dive, check out this video that walks you through the 17 most important social media metrics.

When it comes to tracking campaigns, engagement metrics—such as the number of unique people who have clicked, liked, commented on or shared your posts—typically provide the most compelling data to determine your campaign’s overall effectiveness.

Once you determine the metrics that matter most to your campaign, start measuring your success and reporting on your social media analytics. Measuring performance throughout your campaign enables you to make adjustments to your social media strategy and content using real-time audience insights.

4. Use technology to manage your campaign from start to finish
To keep your campaign organized—from ideation to content creation to making sense of your metrics—use a social media management platform like Sprout. With Sprout’s Campaign Planner features, create everything you need to run a successful campaign in one place, including briefs, creative assets and analytics reports.

Start your free Sprout trial