How to use dynamic content in getresponse there are a few ways you can personalize your messages using dynamic content in getresponse, and we’ll go through them one by one. You’ll find full technical documentation in our help center. Personalizing your email using merge words you can personalize your emails using something called merge words. These short pieces of code will present any value you have stored for your contact. Here’s an example of one that’d insert your recipient’s first name: {{contact `subscriber_first_name`}} another example would subscriber_email, which will display your individual contact’s email address, while subscriber_name will show their full name.
You can also use the same method if you binance data want to use data stored in your contacts’ custom fields. All you have to do is type the name of the custom field in the square brackets, e.G. Favorite_sport, and the appropriate variable will be substituted in its place. What if you don’t know if every contact has a particular custom field assigned? All you have to do is create a default value (a.K.A.
Fallback value), e.G. Customfieldname `your fallback value` here’s an example: you’re planning a weekend sale in your online sports gear store. You’d like to personalize your email subject line using some of the information you’ve gathered about your audience. You decide to use the information about their favorite sport, which you’ve previously stored in custom fields the following way: custom field name: favorite_sport value: `volleyball` for those who like volleyball value: `basketball` for those who like basketball and so on.