Achieve customer-centric transformation with data management

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Discover how to achieve a customer-oriented transformation to meet market expectations and improve business results.
Customer-oriented digital transformation goes beyond technological renewal. While updating is essential to move towards qualitative evolution, customer orientation means transforming the organization in a very significant and transversal way.

The concept of transformation involves using technological change to make a qualitative leap in the management model and, to achieve this, we need two other major supports that, fundamentally, have to do with quality governance and a data-based culture.


In this paradigm shift that leads a company to become a data-driven company, it is essential that information is accessible and reliable: all investment in technology must be oriented towards the liberation and management of data that allows the use of its full potential.

Focusing on customers is today the main goal of any vk database transformation , and the available and accessible information makes it possible to have a 360-degree view of them. Only with data management that is as automated as possible can we achieve a complete view to make smart decisions in an agile, timely and reliable manner.

In practice, a data-focused business culture involves a simple equation:



PowerData - Achieve customer-centric transformation with data management 2




Master data management is a must
Just as a business culture focused on data and good data governance are necessary, technology plays a strategic role in generating a flexible and scalable transformation in today's complex technological environments.

Multidomain MDM , the Master Data Management proposal from Informatica, a leading provider in this market segment according to the latest Gartner Magic Quadrant and a Powerdata partner, is a cutting-edge option for implementing a master data management solution.

In a context where master data is imperative for customer-related information, such a solution helps us to continuously create and manage reliable information from critical master data. Its use will facilitate a strategic use of technology, so necessary to effectively achieve information liberation. Ultimately, achieving a true customer-oriented digital transformation cannot do without the invaluable value of data, otherwise it would be destined to fail.