As with most things in digital marketing

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Don't you think that when a user wants to learn about SEO, they will be doing a more specific search with different keywords? Maybe they are interested in how to do link building or how to optimize their blog. And this is where the long tail strategy comes into play to help you optimize conversion. You need to target much more specific keywords to stand out from your competition . Now imagine that you have a book e-commerce site and you have managed to position yourself with “ children’s books ”. Are you sure that you will be able to optimize conversion with this keyword? What is clear is that you will attract traffic.


Especially if you are in the first position. But that does outlook email lists not mean that all that traffic will convert. it’s all about quality, not quantity . So don’t rule out the idea of ​​ranking for long-tail terms like “ buy Lord of the Rings book .” It may attract fewer users, but if they’ve searched for the term buy, everyone who finds you is likely to end up converting. How to find keywords with a broader long tail Your goal is clear: You need to optimize conversion.


And to do so, the first step is to find as many topics related to your sector as possible, in which you intend to position yourself. You must find different variations of keywords. Take note of some tricks to do so: 1.- Manual searches optimize conversion This method will allow you to analyze, for yourself, the terms you want to rank for. From here you will be able to analyze which of them allows you to play with a greater combination of words. And it will be then that you will be able to get a clearer and more specific idea about which keywords to focus on.