First, let's define what the term lead magnet means in marketing. It is a bait for a potential consumer that indicates the possibility of receiving a product absolutely free. In other words, you give a product or service to your consumer, in exchange for having contact information about him.
A potential client has come across your offer and realized that it can help them solve a problem they currently have. It is important that this question is not complicated, but nevertheless, it is important enough for the consumer.
Lead magnets come in different overseas chinese in worldwide data forms, and it is worth giving examples: these are checklists, samples, price lists , instructions for use, etc. All of the above types of lead magnets should have one general rule: they must solve one small problem for the client, and the faster the better. The ideal lead magnet is information that can be fully studied in 15 minutes.
A tripwire is a product that has a low cost. After the consumer signs up for information from the seller, he will receive the right to use this product. As a rule, a tripwire is used to turn a potential client into a real one. Even 100 rubles spent make the consumer more loyal to the brand compared to someone who has not yet purchased anything.
The cost of a trip should not be higher than 1 thousand rubles, the emphasis is on the imbalance of price and quality. Offering tripwire, you give the client a unique opportunity to buy something of quality on extremely favorable terms. The potential buyer must clearly understand that not taking advantage of this option is at least stupid.
If the product does not meet the customer's expectations, he will not be upset, because it was bought practically for nothing.