During discount periods, it is easier to expand your customer base and attract buyers. People, studying offers in search of advantageous offers, will pay attention to information about your company if it is interesting:
Contextual advertising
If you are already using it, it will be enough to make some changes:
Add the phrase "black friday" to the keys that are used constantly. Using it as a standalone key is inappropriate, it will be too broad. The following type of keyword works well: "black friday + /your query/".
Add a second headline to rich people database your ads. It should include the announcement, duration, and size of your Black Friday discounts.
If you decide to launch a new campaign, develop several versions of ads that will tell about the special offers. Test these versions and turn off those materials that are ineffective.
Attracting a new audience to the Black Friday promotion
You can entrust the launch and stop of advertising to an automatic system, but it is preferable to regulate it manually. Having independently analyzed its effectiveness, you will be able to change the display settings in time.
Targeted advertising
Set up social media advertising for your potential customers. This will expand your customer base and will be able to interest users who were not previously familiar with your brand.
Important points:
Be sure to include the name of the promotion "Black Friday". This will help attract those who are interested in discounts during sales.
Include information about the amount of savings. By seeing the previous cost of the product and the discounted price, the user can compare the numbers and clearly determine the difference.
Draw the customer's attention to the limited time of the discount. Indicate how many days or hours are left until the end of the promotion.
The banner should be as eye-catching as possible. You can use bright colors, large fonts, animation, etc.
As with contextual advertising, it is important to monitor how the campaign is progressing and make adjustments in a timely manner.
Content Marketing
By posting publications on both your own and third-party resources, you can also expand your audience. This way, you can make an announcement of a promotion and a detailed review of offers. The article does not have to be exclusively advertising. The material can be considered informative or entertaining, correspond to the subject of the resource, and include a small piece about the upcoming sale. Of course, you need to get permission from the administration.
SMM
This article has already discussed what advertising opportunities communities contain. But you can also promote your company using other groups. Your target audience may be found in various large communities. In this case, it makes sense to place your ad there with the consent of the administrators.
The advantage of such PR ads is that they are skipped by AdBlock, whereas when using different blockers, the user will not see regular targeted advertising.
Influencer Marketing
Bloggers and other popular personalities can also help you reach your audience. Think about who can talk about your Black Friday offers in their videos, posts, and stories. This way, you can attract an audience from YouTube, TikTok, or VKontakte.
Using special promo codes with an additional discount, you can track how many users appeared thanks to influencers.