The purpose of this tool is to make the company recognizable, to distinguish it from others, while conveying the main meaning of the offer and evoking an emotional response.
When developing a Key Visual for Black Friday, you need to reflect your selling proposition with a memorable image.
Organization of release versions
Release versions – a list of the events that will be made for this promotion. Usually, two stages of the sale are used:
Preparing the audience.
The sale itself.
To “warm up” the audience, you job seekers database need to develop a landing page, that is, a one-page website that should attract attention to the upcoming event and “pull over” the target audience.
What does a landing page consist of:
trade offer;
countdown to the start of the sale;
CTA – a call to action, for example, to register or join a group, that is, to capture the user’s interest in a certain way.
What are the benefits of creating a landing page:
attracting more active users;
an additional opportunity to find the target audience and attract leads;
SEO (use methods to get to the top for keywords).
The options for holding the sale itself can also be different; you need to try to think through everything in as much detail as possible, taking into account the features of the product.
Read also!
"32 Methods of Finding and Attracting Clients"
Read more
Defining tasks for the team
If you want good results, you need to clearly formulate the problems, coordinate the actions of employees. Pay attention to the fixed release date and its importance. The following blocks of tasks are important:
Development and testing. Scenarios are needed for each user segment.
For marketing: preparing promotional posts for social networks, texts for email newsletters, publication dates.
For copywriters: writing and adapting text for various platforms.
For lawyers: coordinating the wording used during the campaign, adapting the TOS.