LinkedIn's algorithm wants engagement. It's essential that people like and comment on your post. Then it will be shown to more people in the network and so on. Writing such a message follows the AIDA model. and customer stages with Attention, Interest, Desire and Action. This model can also be used for writing copy, landing pages or even cold emails. By the way, I don't follow this writing model all the time. In fact, I try to tell the most captivating story possible in a few lines and ask for a "like" and a comment.
You might be thinking that I'm not the only one making nigeria business email list this kind of post on LinkedIn. But usually what happens is that a few days later, the author comes back to you with a direct message containing the link to the article, white paper or webinar. My approach is slightly different. A few days later, once the article is finished, I publish a new message on LinkedIn with a link to the article. (By the way, I sometimes start writing after the first LinkedIn post. This gives me more motivation and a sort of deadline.
Plus, I can see if people are interested in the topic.) So how can I boost it? Well, I used the audience generated by the first LinkedIn post to boost the new post. My first post helps me get a segmented and engaged audience and I will ask them to visit the new LinkedIn post and promote it with a like or comment. Boost your content from social networks What I do with the second post takes about an hour or two. I manually reach out to every person who liked or commented on the previous post and share the link to the new LinkedIn post.
AIDA represents a marketing model
-
- Posts: 521
- Joined: Tue Jan 07, 2025 4:52 am