No consumer wants to see brands posting ads on social media; on the contrary, consumers like to play mini-games with brands online or watch behind-the-scenes footage of product production. Conversational marketing tools have greatly increased the convenience of such online interactions for marketers, making interesting interactions one of the experience elements that consumers look forward to when shopping online.
For example, a German car brand combines the advantages of social communication software and uses conversational solutions to turn Messenger and official LINE accounts into micro-CRM platforms to provide the latest event information, appointment test drive services and fun interactions to communicate with car owners or potential consumers. When the car owner turns on the smart question and answer service, the mobile assistant will actively predict the driving mileage and maintenance due date, send reminders in advance about the return time to the factory, and make online maintenance appointments. On the other hand, the brand can also conduct more personalized communication through the interaction between car owners and Messenger and LINE, combined with the official website and offline maintenance shop information.
From the above three key factors and case sharing, we can know belarus mobile phone number list that to stand out in the fiercely competitive schedule, we not only rely on ingenious ideas and competitive products, but also rely on AI or MarTech tools to assist the brand, from purchasing From front-end communication to on-site conversion and even after-sales interaction, we can effectively capture the hearts of consumers, so that we can be even better during the Double Eleven and Christmas celebrations!
2022 Festival Schedule
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2 min read
E-commerce industry
customer conversion
customer interaction
customer experience
retail industry
For most office workers around the world, the end of the year is like the finish line of a race. As long as you complete that order, win that contract, or hand in that report, you can enjoy your vacation. If you're a marketer tasked with planning holiday promotions, now is a crucial time. According to Statista data, the festive period usually accounts for at least a quarter of a company's annual sales and can also lay a good foundation for next year's success. As economic uncertainty looms over global markets, how you prepare for the new year this season could be the difference between success and failure for your company.