#4: Actively seek customer feedback

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Communicate effectively and have meaningful conversations with customers. Ask them to share everything they enjoyed working with you and everything they wish you could do better. Then, listen carefully and take notes. If you ask for both positive and negative feedback, customers will provide honest, constructive feedback.

Don’t be afraid to complain – it means your customers care about you and want you to improve. For example, if a client says, "It annoys me that our meetings always start five minutes late," don't get defensive. Thank them for their insights, apologize, and promise to make changes in the future. Small frustrations often add up over time, leaving customers open to offers from competitors.