However, inauthenticity can disappoint audiences and potentially damage business relationships.

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Over time, though, she began to adopt coping strategies. Although kyrgyzstan email list people made personal comments about Goldie, they were not directed at her. “If you’re an influencer, they see you as an object, not a person,” Goldie said.

Realizing that most of the criticism was directed more at the commenter than at herself, Goldie was able to break away from the situation and stop internalizing the feedback. She also focuses on the positives, like the clients she wins through her personal branding work.

keep it real
Maintaining brand integrity is another challenge. The premise of influencer marketing is that audiences trust recommendations from people with whom they have a relationship. Goldie admits, however, that not every online personality paints an accurate picture.

Some influencers carefully craft their images for commercial reasons or legitimate privacy concerns. Unfortunately, others misrepresent their expertise and character.


Goldie firmly believes that integrity is the foundation of leadership, but she also understands why influencers feel pressured to revise their narratives. What's her advice? Stay professional in all brand collaborations, even if the camera stops recording. You don’t need to share everything on social media platforms, either. It helps to keep some things to yourself.