A Paid Media Specialist is responsible for managing all media in which paid publications are made based on the digital marketing strategy of a brand or company.
This specialist designs and implements paid campaigns working through various communication channels such as social networks, email or search engines.
The Paid Media Specialist must establish indicators and KPIs to analyse the performance of the actions carried out. In addition, he or she must evaluate the results and make decisions about what turkmenistan business email list works and what can be optimised to achieve the objectives initially proposed.
What is not a Paid Media Specialist?
The new digital ecosystem has led to the emergence of a variety of roles in the field of marketing and advertising . There are Social Media Managers , Content Managers, Marketing Managers and many other roles that were unthinkable a few decades ago.
The role of a Paid Media Specialist is very specific and differs from other roles such as an SEO Specialist or a Social Media Specialist. Let's see what the differences are below.
SEO Specialist
An SEO Specialist is someone who develops and executes strategies and campaigns to position a website in the search engine results pages, increase its visibility and generate more visits to obtain potential clients.
They work with SEO and SEM techniques, and conduct keyword research, analytics, and digital content optimization. An SEO specialist does not deal with paid media.
While they can contribute their knowledge on the technical aspects of SEO for promoted posts, they do not focus on their execution and the tasks involved (segmentation, budgets, etc.).