For example this includes office rent and maintenance

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It is difficult to overestimate the importance and benefits of unit economics for a marketer. This tool transforms marketing from a set of unclear and often inconsistent actions with unclear results into conscious work to ensure profit growth and business development. Unit economics allows both to conduct a retrospective analysis of business activities and to plan future activities based on the construction of hypotheses. The skill of working with unit economics is necessary for marketing managers and opens up new horizons for business owners.

When working with unit economics, marketers mongolia company email list often ask themselves: how to correctly take into account fixed costs when calculating the effectiveness of marketing activities: advertising campaigns, promotions, use of bonus cards?

Fixed Costs are expenses that remain constant for a business, regardless of the volume of products manufactured and sold or services provided. , payment for an office manager or secretary, a fixed portion of the salary of the company's director, the financial department, the maintenance of the company's website (hosting, domain payment, security certificates), a portion of the team's salary that does not depend on the volume of sales and production, fixed payments for banking and legal services, and equipment depreciation. The list of fixed costs often includes interest on loans issued to the company.

On the one hand, a significant part of these costs, it would seem, does not bring profit to the business, on the other hand, the existence of a business without these costs is impossible. And no matter what activity the marketing department implements, no matter how well the sales managers process incoming leads, it is impossible to avoid fixed costs. From the point of view of business optimization, financial management gurus recommend reducing fixed costs to minimum values: reducing the salary part of employees' salaries, increasing the bonus; outsourcing tasks that can be taken out of the company; avoiding premises with high rental rates, etc. Still, it will not be possible to completely get rid of fixed costs.