Black Friday marketing trends

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By getting to grips with emerging consumer trends, you can leverage the right channels or touchpoints to your advantage. Here we’re going to explore some essential Black Friday trends while offering practical marketing tips or takeaways for your brand-boosting consideration.

1. Customer loyalty incentives
Did you know? 52% of consumers say that lack data loyalty programs are one of the main reasons they choose certain retailers or brands.

The customer loyalty scheme is a potential promotional force. Such schemes or programs give consumers a perceived level of personal value that can transform a one-time purchaser into a repeat buying brand advocate.

Practical Marketing Tips for Black Friday
Creating a dedicated Black Friday loyalty scheme signup landing page or email—like this example from Cupcakes & Cashmere—incentivizing consumers to commit for early access to Black Friday deals, you will grow your audience in advance of the big day.

This approach will not only ensure you earn a healthy number of Black Friday sales, but with droves of new loyalty scheme customers at your fingertips, you will increase engagement during your Christmas and New Year marketing campaigns. An excellent return on investment (ROI).

Takeaway: Gaining access to exclusive content, deals, and discounts is a winning incentive for customers across almost every age demographic. Use your most engaged channels to offer ‘early bird’ or ‘exclusive VIP’ Black Friday deal access, and you’ll earn more sales as well as ongoing customer loyalty.