These options contain facts and figures. The information inspires confidence, despite the fact that 40% more leads per week is bold. The offer does not contain hackneyed phrases. For example, "personal manager" or "low cost guarantee".
Please note: before the lead, you need to remind the buyer that you have already discussed this issue. For example: "Good afternoon, Petr Ivanovich! This is Alexander, a sales specialist at Vision. Yesterday we agreed to purchase a batch of contact lens care solutions. I am sending you a commercial offer with the terms of cooperation and a list of products at your request with the price and delivery time."
Please note that the main part of such a commercial proposal does not need to describe the problem and talk about savings. The addressee needs prices. Add them to the text of the CP, and then list the benefits that the client will receive.
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Benefits and Cost
This part of the CP describes the benefits that the azerbaijan phone data client receives by cooperating with you. They will be different for each segment and individual buyer.
The emphasis is on the following aspects:
Marketing agency — conversion rate, number of new subscribers (using a client case from a similar industry as an example), low cost of services compared to competitors. Advantages: ability to pay in any convenient way (including cryptocurrency), meeting key performance indicators, full package of reporting documents (including tax).
For the supplier - fast delivery, discounts for wholesale purchases, a wide range of products, overseas deliveries, etc.
For the manufacturer - production forces, premium quality goods, optimal contract terms and conditions, warranty obligations, possibility of custom manufacturing.
The main rule is specificity . You can insert examples of successful cases, a list of companies you have collaborated with into your commercial proposal. It is good if there are large organizations among them. Research data and facts are also appropriate.
Unsuccessful Lucky
We will set up work in your sales department. Revenue will grow. You will evaluate the results of each sales specialist's work The CRM system allows you to systematize the manager's interaction with the company's clients. You can easily evaluate the contribution of each manager by analyzing the report generated in it. Reports in the CRM system will allow you to detect problems in the sales funnel and determine at which stages there are shortcomings. You will be able to evaluate the work of managers and understand who is performing their job responsibilities poorly.
The examples given in the table can be clarified from the position of specificity and reliability. This is the basis. Along with the benefits for the client, they also work with objections.
Don't forget about the price list. Without it, the commercial proposal will not give the desired result.
Why write the price:
a potential buyer may decide to clarify it later and forget about it;
This is one of the most important criteria that influences the client’s willingness to conclude a deal.
If it is difficult to specify an exact price in your field, then include fixed rates and percentage calculations in your commercial proposal.
Are the prices of goods/services higher than average? Keep in mind that this should be compensated by a strong offer and proposal. This way the client will choose your company.
Methods of arguing value:
Comparison with other companies, lost profits, cost of probable risks.
Price splitting. For example, monthly cost - by weeks or days.
Package offers of services.
Various payment options: on credit, in installments or in stages.