Default or custom PPC reports in GA4?

[phonenumberlist]

Last year, marketers had to switch to GA4 and adapt to its features, including reporting. As a result, it divided specialists: some use the default reports, while other PPC professionals customize reports to suit their needs. In general, Google Analytics 4 offers the option of custom reports, which help track the results of advertising campaigns with chosen dimensions and metrics.

This article will explore the reporting poland whatsapp features of GA4, the benefits and challenges of custom reports in GA4, and how to create a PPC report on this platform. But let's start by exploring the default and custom reports.

Google Analytics 4 predefined reports provide an immediate way to access standard metrics and dimensions, providing insights into specific aspects. These preconfigured reports require no additional configuration, making them immediately available to users.

There are two main types of predefined reports: overview and detail.

Overview Report
Overview Reports in Google AnalyticsDetailed report

GA4’s predefined reports cover a wide range of PPC-focused data and are a valuable resource for beginners and those who need quick access to metrics without in-depth setup.