Adopt the most suitable tools to manage and analyze your data

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Technological progress offers enormous opportunities for innovation and is a real driver of change. The point, however, is not to reduce the innovative capacity of technology to a process that is an end in itself or to use it uncritically by chasing every new product trend or change in consumer behavior. Companies must design products and services that customers truly desire . To do this, it is essential to facilitate communication with the target audience : acquire accurate knowledge of customers (existing and potential), so as to modulate timely messages and offer coherent and pertinent content that reflects the brand's value system and is able to tune in with recipients by conveying useful and significant information for each of them.

In this sense, continuous innovation is both a condition for the development of israel whatsapp resource personalized experiences and the end point of a process that begins with the identification of personal preferences and needs . The basis of this second lesson is therefore data.

Innovation becomes continuous – and therefore competitive – if the company that promotes it can access the most complete information possible regarding both consumers and the reference market. Equipping oneself with tools for data management and analysis is no longer an option but has become an imperative for years now.

Yet even today, many companies struggle to coordinate and optimize all their processes because they cannot access the correct data from the various functions: from R&D and administration to the supply chain, from marketing and sales departments to areas of direct contact with customers such as customer care. To develop innovative ideas and bring them to market quickly, the collection, categorization and interpretation of data from different sources should occur smoothly and without friction. Connecting data and processes in the cloud is the choice made by the most innovative companies, the only one that offers a competitive advantage and supports new business models.

A unified data management platform is an excellent basis for continuous innovation: it allows the transmission of information from idea development to design to production and service and promotes process simplification. In this way, companies can accelerate time to market , anticipating and exceeding customer expectations.

Unlocking the potential of continuous innovation means acting on the dimensions we have discussed in our three lessons: business model , personalization , data . In any case, whatever concrete actions a company decides to implement, implementing an innovation mode should be a top priority.