2012 promises to be another fantastic year, just like last year, in which the growth of search engine marketing is expected to continue unabated. The end user is more central than ever, and that is a good thing. The time for tricks is definitely over and an analytical view of the facts is more important than ever. Companies that do not take the crucial steps in the field of quality and added value brother cell phone list in the coming year will notice this in their results. This development in particular creates many opportunities for parties that proactively participate in this development and are able to quickly convert their analyses into actions. These parties will be able to present good growth figures in the coming year and further increase their distance from the competition.
This article was created in collaboration with Marcel van Etten, Élise Foltête, Arjen Hettinga, Dennis Sievers, Keesjan Deelstra and Wolter Tjeenk Willink of the IAB Taskforce Search. I am very curious which trends in search engine marketing will become the most important according to you. Let me know in a comment! And of course I wish you a happy, healthy and ROI driven 2012!