Optimizing the subject line in an email: how to do it in practice?

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The subject line of your sales email directly impacts the outcome of your prospecting campaign . A study by Super Office shows that 30% of customers open messages based entirely on what they see in this field.
You can grab your customer’s attention right in the subject line by asking questions, showing telemarketing leads, egypt telephone number data data, and creating a sense of urgency.
Once you’ve created a compelling subject line, you need to take care of the rest of your message. To create an engaging email body, you need to keep it short and to the point, use images, add relevant links, address your customers’ pain points, and end with a killer CTA !
Email is a contact channel that can be part of your sales process. Learn how to structure your routine and find opportunities to explore this means of communication with your customers in the free e-book: How to Create a Sales Process and Its Steps !
Before we get into subject line optimization, let’s look at some interesting facts. According to Zero Bounce , 88% of people use email every day, and 47% say they open commercial emails if the messages are relevant.

Additionally, 78% mark senders as spam if messages seem suspicious. So how do you show your contacts that you have something interesting to say?

To begin with, it is crucial to optimize the email subject line, as this is the first contact that recipients have with the message.

No idea how to do this? Don’t worry! We’re here to help! Keep reading and learn how to grab attention right away with an attractive email subject line!

Why optimize your email subject line? Does it make a difference?
According to data from Super Office , more than 30% of emails are opened based on what users think of the subject line. In parallel, this other survey, from Backlinko , showed that personalizing the field can increase response rates by around 30%.

What can we learn from this data? The answer is simple: the subject line is important for the success of your email campaigns. Therefore, it is essential to optimize it to grab your contacts’ attention right away.

Want to learn how to do this? Then keep reading, because we have several practical tips to follow, starting with the step-by-step guide to getting attention in the subject line of your email. Let's go!

How to get attention in the email subject?
To draw attention to your email subject line, you can:

ask a question;
use the recipient's name;
use (real) numbers;
create a sense of urgency;
personalize.
See how to put each tip for compelling email subject lines into practice!

1. Ask a question
According to data shared by MailModo , asking a question in the email subject line can increase the open rate by around 50%. This is because this tactic encourages contacts to want to find out the answer or respond to the message.

However, we are not talking about generic questions, such as: how are you or how are you? The idea is to ask an intriguing question. For example: why are companies investing so much in automation ?

Do you see the difference? The example talks about a subject that may be of interest to the recipient and brings an interesting fact — companies invest in automation — in addition to the promise that the recipient can find the answer in the body of the message.

2. Use the recipient's name
Another tactic to optimize your email subject line and grab the recipient’s attention is to use the contact’s name. Data shared by Kently shows that this action can increase the open rate by more than 40%.

This is because using the name brings more personalization to the message, making the customer feel like the company is interacting directly with them and not with hundreds of other contacts at the same time.

For example: [client name] check out this news about [business segment].

3. Use (real) numbers
Numbers and statistics attract attention because they provide a highlight in the subject line, such as: companies that use our solutions reduce their costs by up to 30%. Therefore, using them can attract attention and increase message open rates.

However, you need to be careful to use real data that can be verified in the body of the email. Otherwise, the customer may feel deceived and mark your message as spam.

4. Create a sense of urgency
Emotional triggers in subject lines, such as a sense of urgency , can also help draw attention to your message amidst the hundreds of others in a customer’s inbox.

The intention here is to show the contact that they need to read the email right away, or they will miss out on a unique opportunity. Just don't overdo it: saying that the client's company could go bankrupt if they don't hire your services right away will create alarm and make the lead question your professional ethics.

For example: 10 sales trends for 2024 that you need to know!

5. Customize
As we said, personalization also helps to draw attention to the subject line of your email. The idea is to capture your customers’ pain points and show that your business identifies with them and cares about them.

For example, you could mention a common industry problem in the subject line or suggest a solution based on the customer's previous interactions with the business, such as: How can automation help increase sales productivity?

However, having an attractive subject line is not enough; you need to know how to make an eye-catching email to increase your chances of getting a response.

Want to learn how? Then check out the topic below!

How to make an eye-catching email?
To make an eye-catching email, you should:

use images at strategic points to illustrate arguments;
be short and objective, getting straight to the point;
do not overdo capital letters or bold, using the resources only to highlight important terms or ideas, such as the name of the solution or your company;
add relevant links (can be to your website, download rich materials, etc.);
optimize for mobile devices by keeping paragraphs short;
bring customers' pain points ;
talk about topics relevant to the client portfolio.
>>>> Take the opportunity to read: 20 tips for creating the best business email [+ examples]

How to improve email communication?
To improve email communication, you need to:

review emails before sending;
manage your contacts;
avoid using very elaborate terms (keep communication simple and clear);
again, keep it brief (it's an email, not a novel);
do tests;
have a good CTA;
track email metrics (such as open rate, which can be monitored directly by email automation tools).
Additionally, it is worth studying sales strategies to get inspiration and understand how to create a killer approach in the subject line of your emails. To do this, you can download our presentation: 12 sales and approach techniques